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Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
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Product details
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Audible Audiobook
Listening Length: 7 hours and 12 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Brilliance Audio
Audible.com Release Date: December 27, 2015
Whispersync for Voice: Ready
Language: English, English
ASIN: B01ETNAEFY
Amazon Best Sellers Rank:
This book just gets you excited and then wants you to purchase his seminar to actually get the "launch formula"
Well... I liked it, but... Let me start by saying that I don't review much, but I felt compelled to write on this one due to all of the five stars out there for Jeff Walker. I think there are a) either a lot of Jeff Walker zealots out there or b) there was some type of incentive to give Launch a 5-star review. A little background - I own a successful software company. We delve into all types of ventures -- I like the space and I'm intrigued by new ways to market our business. Everything from Pay Per Click (PPC) to Organic Search (SEO) to Email campaigns to Webinars to Blogs. We've done them all and continue to do so with success; however, we're learning every day. Jeff makes web marketing seem easy. You just connect the dots when it's time to make some money. Oh, btw, if it doesn't seem that easy to you sign up for Jeff's Product Launch Formula. This book is a soft sell for that product. If you finish this book and look back it's actually a step-by-step process of his outline for building authority, trust, suspense, etc. At the end I felt like I got played and just laughed to myself.Having said that, Jeff has ideas that may work. I'm not sure I'd use them, but they may work. His general premise is to compile a good list and give the users good content. Some of it for free before you hit them with your offer. Get some feedback and tweak it. To do this there are some general steps to follow. I believe I read this in a prior review: Jeff glances over the part about creating a good list. What if you don't have a good list? Well, that's easy! Just start calling on your social media friends to subscribe to your offering! Way back in my day when I started selling we called this 'The Friends and Family Plan'. Did you ever have a friend come to you because they just started selling insurance? Yeah, it's like that. The thing is, I like my friends, or at least most of them. So, unless you have a good list you're starting in the hole. There is another option: Jeff does give you some ideas on creating your lists. I'm not sure this is the method I would follow, but it's there. Build your lists and come back to this book when you've built up a solid base.I've read a ton of books on these types of subjects. Believe it or not, if you're into this type of marketing your may want to read the 4 Hour Work Week by Tim Ferris. It's the same idea, but I liked it better. Here's the other thing that I've learned along the way: You don't have to do all of this yourself. It literally took me years to figure this out. There are plenty of freelance sites out there that you can source literally every step of this process for real cheap, and you take on a management role saving yourself a ton of time with better results.In short, I'm not saying I hated it. I'm merely saying that I most likely won't be using Jeff's ideas, nor will I be signing up for his Product Launch Formula.Update -- It looks like anything but 5-star reviews are getting pushed down by quick one or two sentence reviews that add nothing. Something is definitely going on here... Buyer beware
This book is horrible. It is not a guide on how to launch and sell "anything." It is only applicable to people selling online classes. There is very little information that you can take and apply to selling physical goods. The entire book is filled with case studies and examples of people making money but very little information on how they actually did it.Throughout the entire book, Jeff is pushing the idea of creating an email list (which is not a new concept at all) and his method will only work if you already have an established email list (100+ subscribers). He never gives any valuable information on how to create your list from scratch. It's funny that he calls the book "Launch" because this implies he will help you start your business in a big way but he spends the entire book preaching to established business owners.At one point he says that if you don't have an email list, you should use your social media contacts (i.e. friends and family). What if my friends and family aren't my target market? What if I don't want to just peddle product to people I know already? This is not new or valuable information.The worst part about the book is that it's filled with links to his website, where I assume he wants to sell you his class. This book doesn't include a secret formula at all. Most of it is regurgitated concepts you could easily find on any business blog. It serves as a teaser for his real product - the online class. This book shouldn't be sold at all. It should be free because it literally has no new information. Save your money.
I know Jeff Walker has built a very successful business coaching people through product launches. This book is an interesting and entertaining read. However, it lacks the depth necessary for you to truly have success if you are starting from scratch. Jeff talks about seed launches and launches from small lists, but this does assume you have some experience with internet marketing. If you are serious about starting a internet information marketing business, it might be smarter to get one-on-one coaching with an expert in this field. I know there are always exceptions, but I'm trying to be realistic with a potential reader that is thinking about buying this book.
Old Jeff leaves out ALOT of the nuts and bolts of putting together a sucessful launch. He very plainly goes over the steps on how he does it, but not how to setup carts, websites, where to advertise, and even how to advertise. This book really is more about the psychological path of the buyer and how to cater to them.If you want the real ABC 123 step by step, then OF COURSE you have to buy his online courses * UPSELL ALERT * , to actually be able to do a real launch correctly. ALso, he trys to make you think you can do it, but if you dont have skills in a specific field and are not a master of a specific field, you wont be able to sell anyone information of any kind
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