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Product details
File Size: 1231 KB
Print Length: 400 pages
Publisher: Wiley; 1 edition (August 6, 2007)
Publication Date: August 6, 2007
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B008L03YVS
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Amazon Best Sellers Rank:
#1,538,491 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Where as I absolutely love previous Baker offerings. I was looking to round out my collection of his works. Ends up this book is almost a duplicate of Implementing Value Pricing. Literally using same sentences, examples, anecdotes. Its really an insult to the customer to literally duplicate parts of other books in another book, repackage it and sell it. This coming from a guy who wants to write about value. Further, at $50 book, this guy tries to represent value. I guess in his works he leaves out the necessary section of being a fraud! This is self-plagiarism at its best.
Except for the last two chapters where he tries to market his lecturing, the book is pure gold for any aspiring business clerk
I've read Pricing on Purpose and Implementing Value Pricing. I enjoyed both. If I had to choose I'd recommend Implementing Value Pricing because it has some practical advice on implementing value pricing, however, Pricing on Purpose still rocks and I highly recommend. I even plan on reading this book again.
I love this book. I have lots of side-notes written on almost every page. It quickly became my textbook for pricing. I found myself slowly re-reading its pages over again. They are filled with such rich content, I wanted to assimilate every thought.This is essential reading for any ad agency principal. It will change your thinking on how you should be promoting and pricing your agency's services. It will be one of the most important business books that you will read all year.I had the privilege of presenting in the same conference as Ron this past year. He's a great presenter and I discovered a very talented and gifted writer. You will be energized by his passion for pricing theory and its potential for your business.
Another valuable addition to your pricing library. Cannot replace Strategy and Tactics as your pricing workhorse but provides more ammunication (my word) to help you make the case for value based pricing in your organization. Only weakness is that he takes 100 pages to to make the case against cost+ pricing. Unless you are a hardhead or firmly in the cost+ camp, just skip this part of the book.
I bought this book to gain information on how to price packages in my small business.It is very informative and valuable information which you can use/not use.I am happy with the book.
I found this book to be very interesting. The author builds an extremely strong case through the words of some of the greatest economic thinkers of all time. I found myself jotting ideas and notes regarding how my company can apply the concept of "Pricing on Purpose" after almost every page. Thanks for the great background and well constructed case for pricing to value, not cost plus pricing.
Pricing on purpose argues against cost-based pricing. The arguments put forth are well researched and discussed in depth. Fact is, the book does a good job in speaking to the field of pricing as a whole. Value-based pricing is the antidote put forth to tackle more traditional (yet ill advised) pricing methods.
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